bcpbank Celebrates Five-Year Milestone
bcpbank, NA, is a leading full service
Community bank that has shown tremendous
growth in its short lifespan. The bank has now reached
the five-year milestone most new financial institutions
can’t achieve. So what happens next? In a strategic
move, this leading multiregional Community Bank
announced on October 6, 2005 its plans for a bold
expansion plan for 2006-2007 that will bring the full
service branch count from 18 to 37.
bcpbank, with branches in New Jersey,
New York and Massachusetts, has been carefully planning
its expansion not only within current markets, in order
to add extra convenience, but also to those where
opportunities for bcpbank’s value proposition
were identified. The aggressive expansion plan will
increase bcpbank’s coverage in New
Jersey, New York and Massachusetts as well as bring
bcpbank to Connecticut and Rhode Island.
“This expansion reflects the leading
role of our parent company, Millennium bcp, and the
potential of the Northeast US banking market”, says
Pedro J. Belo, Chairman and CEO, bcpbank.
Most recently the bank opened a new
banking facility on Stuyvesant Avenue in Union Township
bringing this financial institution’s “banking without
boundaries” mission statement to this community. One of
the bank’s trademarks is its branch architecture which
makes use of large windows and warm colors to invite
clients through the doors and experience the bank’s
services. The Union branch heightens this look by being
bcpbank’s first stand alone branch.
The bank recently launched a new
campaign where the Grand Prize is a 2006 MINI Cooper
Convertible. Aimed at bringing in new checking customers
to bcpbank, this new campaign will award up to $50 to
new checking clients who open up a new account and
perform simple, everyday banking transactions with their
account. In addition, all bcpbank checking accounts come
with a free ATM and Visa Check Card; free bcponline,
bcpbank’s Internet banking solution; and free bcpcontact;
a 24-hour telephone banking service. Clients who bank at
the Union branch have an added bonus of a short-term,
five- month CD/IRA offering an APY up to five percent.
bcpbank’s approach to the US Retail
Banking market brings the know-how of Portugal’s leading
financial institution; Millennium bcp, showcasing the
banking without boundaries concept as a onestop branch
for a variety of financial products and services,
including 24-hour banking via phone, Internet and ATM.
Since November 2000, when bcpbank
started operating, the company has been efficiently
deploying its branch network to Portuguese-speaking
clusters, from South Jersey to Ludlow, in Massachusetts.
From now on, and based on the success of the operation,
the bank is planning to widen the scope of its core
target and provide other Communities its unique
proposition, regardless of ethnicity.
“Our initial value proposition thrived
since bcpbank understood its target market needs like no
other financial institution could. With this growth
plan, we expect to be delivering the same value
proposition to several different segments with one
universal thread: going beyond their expectations,”
concludes the chairman and CEO.
bpbank; 888-bcpbank.
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